Server-Side Ad Insertion (SSAI) vs Client-Side: Maximizing Video Fill Rates

Digital video monetization delivers the highest eCPMs in publishing, but technical buffering and player integration flaws can collapse fill rates.

Stitching Ads Directly into Video Streams

Server-Side Ad Insertion (SSAI) dynamically stitches video advertisements directly into the HLS/DASH manifest before delivery to the player. Because the stream arrives as a unified media feed, client-side ad blockers are circumvented and buffering between ad breaks is virtually eliminated, generating 95%+ completion rates.

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