Structuring video rate cards demands understanding buyer duration preferences and completion rate expectations across desktop and mobile form factors.
15-Second vs. 30-Second Valuation Dynamics
15-second non-skippable creatives consistently achieve the highest completion rates (85%+) and command superior CPM-per-second ratios. Setting floor prices at $18 for 15s units and $26 for 30s units filters out low-quality buyer demand while rewarding premium brands.