Category takeovers allow premium B2B sponsors to dominate entire thematic verticals on your publication with 100% share-of-voice (SOV).
Structuring Exclusive Sponsorship Packages
Package all standard IAB display units on specific category archives, coupled with top-of-article “Presented By” badges and exclusive in-content banners. Pricing these packages at flat monthly retainers ($3,500 to $12,000/mo depending on vertical volume) provides steady baseline revenue.