Due to premium $35-$65 CTV eCPMs, Connected TV inventory represents the most lucrative target for sophisticated botnets and spoofed inventory networks.
Verifying App Bundle IDs and app-ads.txt
Rogue proxy servers frequently masquerade cheap web traffic as high-value Roku or Apple TV app streams. Implementing certified app-ads.txt records and cross-referencing SSAI IP ranges with trusted data centers protects publisher reputations from DSP clawbacks.